The only Revenue OS designed for startups

AI made company creation instant. We make revenue instant. One operator, fifty AI Shadows, running every deal - prospect to renewal - 24 / 7 / 365.

Book a demo → Register as a design partner →

43% of startups fail because of revenue

You built fast using AI. The revenue is what kills you.

Scroll down to see what doesn't work anymore ↓

The legacy AE motion is a recipe for ghosting.

Buyers now evaluate 4-6 vendors in parallel and buy from whoever answers first - usually at night, usually not you.

0

Median sales cycle

Up 22% since 2022

0

SQL → Closed-Won

Median B2B SaaS

0

Buy from first responder

Speed beats everything

$0K

Fully-loaded AE

Median annual cost

0

List-price leakage

Off-policy discounting

0

Pipeline moves after hours

Outside 9-5

Marketing bleeds for every lead. Your AEs bury them under “Nurture.”

Every lead is paid for - ads, content, events, SDR hours. Then it lands in a human queue that sleeps, forgets to follow up, and answers two days too late. Most never get a real shot.

Of every 100 marketing-sourced leads

Watch them drain away, cycle by cycle.

100handed to sales

−48never followed up - not once

−22replied too slow - lost to first responder

−23ghosted between touches - capacity maxed

−3stalled mid-conversation

4closed-won

B2B ad spend trashed to slow / no follow-up

$0

≈ 26% of the average marketing budget is wasted (Rakuten Marketing) - for a startup, much of it dies right here, in the follow-up gap.

GhostedAnswered too lateNever followed upAE asleepCapacity maxed

Your AE is asleep. The buyer isn't.

It's 00:52 in Austin. A new buyer fires off four blockers in four minutes - and the Shadows handle every one in seconds.

00:48 · Austin, TX Responds in seconds

Your team is asleep. Deal closed by 01:04 →

Deal closed by 01:04. The next morning, your AE wakes up to a signed contract.

Leave the revenue to us.

We combine AI capabilities with expert consultants to lead you to revenue - the fleet never sleeps, the operators make sure it pays off.

AI capabilities50 Shadows, every motion, 24/7

+

Expert consultantsSenior operators, embedded

→

Revenue ↑ Compounding, month over month

Discover the capabilities of our platform Discover our Revenue consultancy

Your AI Revenue OS.

One operator, fifty AI Shadows, every motion. Shadows sits above your CRM and drives the engagement from demo to renewal - the operator orchestrates; the fleet never sleeps.

24 / 7 / 365

Never clocks out

Every channel

Region · language

Adapts mid-cycle

Learns on every signal

Data-driven

Every action tracked

BBuyers

→

AI Shadow

→

YouHuman AE

Live

M

MarcoMadrid · ES

¿Pueden igualar la oferta de Datacore?

✓ Answered · 3s

Matched - 8% under Datacore.

L

LenaBerlin · DE

Rabatt für 40 Lizenzen möglich?

↑ Asked You · approve discount

C

ChloéParis · FR

Vous alignez-vous sur le prix de Datacore ?

✓ Answered · 3s

Yes - quote attached.

Your desk

Overseeing 50 Shadows · 1 awaiting you

Approve 12% discount · Bauer GmbH?Pricing

Approve NET-60 terms · Volkov LLC?Billing

✓ Approved

From Sao Paulo to Singapore, your AI AEs are prospecting, closing, renewing and supporting - across every market and time zone, around the clock.

Your digital GTM engine

The best AI still loses without the right assets.

So we digitize your whole go-to-market - positioning, pricing, proof and process - into one living engine. Then your Shadows read it, act on it, and never stop recommending the next best move.

Digitize

Decks, pricebooks, contracts and FAQs become one structured, machine-usable system.

Recommend

Surfaces the next best move on pricing, promos and deals before you'd ever spot it.

Act

Adjusts offers, promos and guardrails in real time, the moment the market shifts.

Learn

Every deal across the network sharpens the engine - your agents start smart and compound.

What we digitize & align

Positioning & fit

Customer value proposition

Product-market fit

Product fit

Competition landscape

Market & coverage

Regions, segments & customer domain

Domain events

Flagship customers

Commercial model

Pricing

Promos

KPIs

Demand & distribution

Marketing strategy

Cloud co-sell

Channel partners

Assets & enablement

CRM integration

Customer collateral

Support

FAQ questionnaire

Governance & trust

Guardrails

Compliance

Legal

What the engine recommends, in real time

AI recommendations · live

Pricing

Competing offers your customers uploaded show you're $2,000 above market on 3 open deals. Drop to match and protect win rate.

Your Q1 promo beat target by 18%. Extend it two more months to keep conversion high through the next quarter.

Competitive

Competitor Datacore just launched a new promo on LinkedIn. Counter with a matching offer to Account Y before their renewal.

Best agent for the job.

Pre-built agent archetypes tuned for each revenue motion - design the personality, set the guardrails, deploy. Each runs deals autonomously, watchable and replaceable.

D

David

AE Shadow

Tailored to every buyer signal
Answers anything - product, competition, finance
Negotiates & closes - discounts, promos, never lets go

0Deal conversion · vs 18% human AE

M

Maya

Renewal Shadow

Health-score watch - real-time usage & sentiment
90-day re-engage - QBR prep, champion mapping
Expansion plays - uncovers upsell paths

0Gross retention · 122% net

E

Elza

Re-activation Shadow

Mines dead CRM data - scores re-buy probability
Triggers on intent - funding, hires, tech changes
Warms cold to hot - hands leads to David

0Dormant lead revival

How every Shadow gets better Learning live

Millions of sales activities

Objection handled · won

0activities learned

→

Shadow Index

Model updates live, shared across every agent

→

What the buyer gets

0Optimal conversion

0Faster cycle

0Deal insights

0Cost reduction

Cost vs human AEs, sales software & RevOps

↺ Every conversation feeds back in - so each agent compounds the knowledge of the entire fleet, getting sharper with every deal.

E2E Revenue Engine.

One agent runs the entire deal - dynamic pricing, competitive analysis, promotions and offers, product and technical Q&A, objection handling, and the close - in any channel, around the clock.

app.getshadows.com

Shadows

OnboardingAgentsPipelinePortalPricingInsights

Set up your workspace

Step 1 of 4

1

Upload your pricingPrice book & plans

2

Add competitorsWho you sell against

3

Connect your CRMSync live deals

4

Set your marketICP & regions

Shadows

OnboardingAgentsPipelinePortalPricingInsights

Best agent assignment

Auto-match

David · AE

Maya · Renewals

Elza · Reactivation

Shadows

OnboardingAgentsPipelinePortalPricingInsights

Automated deal cycle

Live

CompanyValueStageAgentAI Flag

Datacore$84,000NegotiatingDDavidDiscount approval

Bauer GmbH$40,000ClosingMMayaRequests human

Northwind$120,000DiscoveryDDavidQualifying

Lumen Co$22,000ProposalEElzaProposal sent

Veridia$67,000RenewalMMayaClosed won

Shadows · Buyer PortalStellar Health

Your proposal

Growth Plan · 10 seats

$80per user / yr

$80

Shadows

$76

Datacore

↑ Have a better offer? Drop it here PDF or screenshot - we read it for you

PDF

datacore-offer.pdfUploading...

AI deal desk · live

Shadows

OnboardingAgentsPipelinePortalPricingInsights

AI Insights

This week

34%Win rate

12dAvg cycle

$2.4MPipeline

+18%vs last wk

Key insights

Datacore likely to close this week - send SOC 2 now.

3 deals stalled over 14 days - re-engage with a case study.

AE leaderboard

AEARRCycleConv.Margin

DDavid$1.24M9d35%71%

MMaya$0.98M14d96%74%

EElza$0.42M6d21%68%

A2Z hands-on leadership.

Building is the easy part. Revenue is where most startups break - and where we step in.

0

of startups fail on revenue - not product

$0K

a year for one AE who may never hit quota

0

disconnected GTM tools before the first repeatable dollar

0

of revenue lost to weak pricing & off-policy discounting

0

equity a "VP Sales" can take - whether they deliver or not

0

of runway to prove revenue before VCs lose patience

We know what you need. We were in your shoes.

Shadows places senior operators and best-of-breed AI inside your startup. We take hands-on ownership of the functions that decide the key aspects of your new startup, for a fraction of the real cost. No vague decks. No hourly opinions. Just leadership that moves with you.

Technology

Architecture, build velocity & technical hiring - led, not just reviewed.

Product

From raw problem to roadmap to shipped product that users keep.

GTM

Positioning, pipeline, and your first repeatable revenue.

Procurement

Vendor strategy & cost discipline before spend quietly bleeds you.

Partnerships

The alliances that unlock distribution you can't buy.

Cloud alliances

Hyperscaler co-sell, MDF, POC & migration funding - tap AWS, Azure & GCP marketplaces and partner programs to fund your growth.

Traditional advisory

The Shadows way

Engagement

×Hands you advice from the outside

✓An embedded operator doing the work with you

Deliverables

×Decks, frameworks, hourly calls

✓Shipped deliverables & owned KPIs

Ownership

×None - the outcome is on you

✓Owns the outcome right alongside you

Timing

×Shows up once you're already stuck

✓With you from day one - fractional or full

Expertise

×Generic, off-the-shelf playbooks

✓Senior operators amplified by AI software

Cost

×Billed by the hour, win or lose

✓Billed on proven deliverables - and we save you money

$

We don't cost money, we save you money. We optimize your hyperscaler MDFs, unlock exclusive discounts on the tools that matter, and bill only for proven deliverables - never for hours or hot air.

Contact our team →

Pricing that scales with your pipeline.

Start free, then add deals and agents as you grow - talk to us when you're ready for the full fleet.

Compare plans

Free

$0

Free forever

Start free

Starter

$999

USD / month

Choose plan

Own the outcome. Ship the work.

We hire operators, not spectators. Everyone owns real KPIs, moves fast, and does the work alongside the people they serve.

Own the outcome

Clear deliverables and owned KPIs - no hiding behind decks.

Bias to ship

Velocity over ceremony. We learn in the market, not the meeting room.

Compounding craft

Every customer and every deal makes the next one sharper.

Win together

Senior, lean, low-ego. Wins and lessons are shared.

Hybrid out of Tel Aviv, async-friendly, and built for deep work - flexible hours, real ownership, and a front-row seat to building a category.

Careers

Open roles.

No open roles right now.

We're not actively hiring at the moment - but we're always glad to meet exceptional operators, engineers, and product people. If that's you, say hello.

Introduce yourself →

Leadership

The team.

Adiel Horesh

CEO

Or Lavee

CTO

Ohad Oron

CPO

Design Partner Program

Build the Revenue OS with us.

We're hand-picking a small group of founding design partners to shape Shadows from the inside. Run the full AI Revenue OS at minimal cost, get senior operators embedded alongside you, and secure a special price once your implementation succeeds. A few hours a month - outsized influence on what gets built next.

Minimal cost ~4 hours / month Founding partner status Live in under 2 hours

Register as a design partner →

Who we're looking for

Is this you?

The program is built for teams already selling and ready to scale. To get the most from it, partners meet at minimum:

B2B technology startup

Selling software or tech to businesses, not consumers.

A live GTM engine

Already started or running go-to-market - including a dedicated sales role.

Sales cycle that fits

A typical deal closes within a workable window.

Up to 6 months

Deal size that scales

Average contract value worth optimizing every point of.

ACV ~ $100K USD

These are the minimum markers - if you're close, reach out anyway. We'd rather talk than turn away a great team on a technicality.

What's in it for you

More than early access - a founding seat.

Two layers of value: what the Revenue OS does to your numbers, and the perks you only get as an early design partner.

Design partner benefits

What the Revenue OS does to your numbers.

The same engine outcomes every Shadows customer gets - now working on your pipeline from day one.

Faster sales cycle

Real-time, around-the-clock engagement compresses a long sales cycle toward a fraction of the time.

Higher conversion rate

Offers and follow-ups tuned to your winning patterns lift SQL-to-won conversion and retention.

Optimized MQLs & SQLs

Every deal worked instantly - so any customer who needs attention gets it right away, even while you sleep.

Beat the competition

Always-on research surfaces competitor moves and customer signals - fed straight back to product.

Market-aligned pricing

Pricing benchmarked to live market data, so you never sit above the curve or leak margin below it.

24/7 capture, zero ghosting

Every buyer signal captured and answered in seconds, day or night - no deal ever goes dark.

Unique pilot benefits

The perks reserved for the first 3 design partners.

Pricing, access and recognition you only get by joining the founding cohort early.

Minimal cost

Run the full platform through the pilot for a minimal fee - no heavy upfront commitment.

Special price after success

A special rate, locked in once your implementation is live and delivering results.

Direct senior support

Embedded operators plus Slack / WhatsApp access straight to the founding team.

Built around you

Agents, workflows and messaging customized to your exact sales motion.

Shape the roadmap

Your feedback directly drives what we prioritize and build next.

Founding partner status

Early access to new agents, recognition as a launch partner, plus a joint case study and logo placement.

⏱

A few hours a month, that's the ask. Roughly four hours monthly: a quick kickoff and mapping call, bi-weekly feedback, and async notes whenever inspiration strikes. Low lift, high signal.

The pilot

Your first 60 days, mapped.

From integration to a live fleet running real deals - a clear path from day one to scale.

1

Days 1-7

Integrations

Connect your CRM, channels & data. We auto-map your product, market & pricing.

2

Days 7-14

GTM analysis

Deep-dive on ICP, positioning, competitors and where pricing leaks margin.

3

Days 14-30

Agent tuning

Tune AI archetypes, messaging and workflows to fit your exact motion.

4

Days 30-55

Live pilot

Agents run real deals 24/7 with bi-weekly feedback loops and tuning.

★

Day 60

Scale

Expand the fleet, lock in preferred pricing and roll out across the team.

Limited founding cohort. We onboard partners one at a time.

Register as a design partner →