A platform designed for speed. Designed for sales. Designed for you.
Every feature gives AEs immediate value. It automates the boring deal logistics so you can focus on relationships, working more deals and scaling revenue.
The platform plugs into, fuses and streamlines your GTM stack
Deal source of truth: everything in one place, CRM records, calls, messages, notes, meetings, tasks and more
Internal GTM knowledge base: consolidates all buyer-facing collateral, marketing, certifications, legal, Q&A, product, competition and more
Omni-channel communication: connects sellers, buyers and Shadows over Slack, Teams, WhatsApp and email
Accelerates deals by
Combines scattered deal data into one complete view, enabling faster, more informed action.
Your GTM brain
Key benefits
Tailored deal approach: every deal is analysed and routed to the right play, methodology and flow
24/7 deal intelligence: surfaces risks and mitigations in real time, on competition, blockers, requests and more
Data-driven forecast: built on what actually happened in the deal, not on a hunch
Actionable recommendations: the next step is stated, and executed for you on demand
Accelerates deals by
The Shadow does the thinking on every deal and hands you the next move. Better decisions, taken sooner = a faster deal cycle.
AE personal assistant (Co-Pilot)
Key benefits
Ask me anything: deal information coupled with a suggested resolution, and the offer to carry it out for you
Let me do it: the Shadow does everything, from setting meetings and preparing you for them to sending messages, mitigating risks and arranging your daily tasks
Talk to me: no need to open the platform. Give your instructions in Slack, by voice or text
Accelerates deals by
The Shadow executes the tasks while you do the thinking. AEs focus on closing and working more deals.
Buyers self-serve, 24/7
Key benefits
One stop shop for buyers: a branded room where buyers self-serve answers to any need, instantly
Always on: accessible to buyers in any region and any time zone
Customer specific: from demo to accepting the deal with an interactive digital quote, and the room changes automatically per customer
Real-time intelligence: learn where things are stuck, the key needs, the competition and the price gaps, so you can win while you still can
Accelerates deals by
The buyer keeps moving instead of waiting on a reply. Learn why you win and why you lose, with ghosting no longer an option.
Revenue acceleration flywheel
Key benefits
Every seller and buyer action feeds the next deal, and predicts how this one ends
The real reasons deals were lost, counted rather than guessed
Competitors tracked: how often they appear, and why you win or lose against them
Accelerates deals by
Coaching, forecasting and pipeline calls run on evidence instead of opinion.
Vela is the second product in the Shadows family. Where Shadows accelerates the deal, Vela runs the cloud alliance around it: marketplace listings, co-sell motions and the funding programs most teams never claim.
Marketplace
List once
AWS, Azure and GCP listings.
Private offers and pricing
Committed spend drawdown
Listing kept current automatically
Co-sell
Every seller
Get in front of the cloud field team.
Opportunity registration and referrals
Partner-manager relationships tracked
Joint account mapping
Funding
Claim it
MDF, POC and migration credits.
Program eligibility surfaced
Claims prepared and filed
Spend reconciled against the program
$
Vela is included in the top partner bundle. It ships with a marketplace listing and monthly alliance support hours, and is available on its own for teams that already run a cloud alliance.
Solve what they actually struggle with. You already run their cloud, their security and their systems. The problem they cannot fix themselves is getting deals closed. Bring them the layer that does.
What you get
The complaint you hear most from customers, finally answered
Implementation and enablement delivered by your own team
Deal registration so your pipeline is protected
Co-selling support from our field GTM team
Partner training and certification
Marketing assets you can put your own name on
Your customers already trust you with the systems they run. Their attention has moved to whether those systems produce revenue, and that is where this belongs.
Your hours are the ceiling. Break it. A fractional practice can only hold so many clients, because every one of them costs you hours you cannot get back. Shadows carries the execution, so you hold more engagements, differentiate on something your competitors do not have, and actually deliver the results you are paid for.
What you get
Hold more clients at once without adding hours or headcount
Differentiate on a platform your competitors cannot offer
Every client gets flows, pricing and a buyer room on day one
One place to see every pipeline you are accountable for
Evidence of what changed, so results are provable at renewal
Preferential platform pricing for your client base
Our field GTM team behind you on the hard deals
You are paid for outcomes but priced by your calendar. Shadows breaks that link: the platform does the execution across every client, while your time goes on the judgement they hired you for.
Portfolios break on selling, not building. AI made shipping fast. Getting to repeatable revenue is where your companies now stall. Put the platform and the field team in from day one instead of month nine.
What you get
Preferential terms across your whole portfolio
Founders get a real go-to-market motion from the start
Field GTM experts on hand through the first quarter
Workshops and office hours for your cohort
Earlier, cleaner commercial signal at the board table
Most portfolio companies no longer fail on product. They fail on the go-to-market that was supposed to follow it. This closes that gap before it costs a round.
Meet your users where deals happen. Revenue teams now live inside the deal itself. Integrate with Shadows and your product shows up at the moment the decisions are actually being made.
What you get
Your product surfaced inside live deals
Joint solution briefs and co-marketing
Technical support through the integration build
Listed in the Shadows integrations directory
Co-sell motions alongside our field team
The deal is where commercial decisions get made. If your product informs those decisions, it belongs inside that workflow rather than beside it.
